Apple aired three new Mac commercials during the opening ceremony of London 2012 Olympics.
The ads don’t seem to be as popular as other Apple ads, presumably because it was made with the average consumer in mind rather than power users. Critisizing the ad, Sean Hollister over at The Verge, in a post titled “Apple’s new Mac ads are embarrassing,” writes:
[The ads] feel intellectually cheap. We have no idea how these got greenlit, much less how the company decided they were worth paying for a fraction of the $1 billion NBC Universal made in Olympics-class airtime this year.
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